Atul Satija is the Founder & CEO of The/Nudge Foundation. After 17 years of starting, scaling and turning around various businesses in some of the largest and most respected organisations globally, he decided to start The/Nudge Foundation to fulfill his passion of working on inequality and social issues facing India. Previously at his 5-year stint at InMobi, Atul helped scale the organisation from a small start-up to a global leader in mobile advertising. Prior to InMobi, Atul was the Head of Mobile Business for Japan & Asia-Pacific, and Head of Business Development for India at Google. Atul has also done various sales, consulting and business development assignments across telecom and technology companies including Adobe, Samsung and Infosys.