The/Nudge is an action institute working towards
a poverty-free India within our lifetime
through partnering with
governments, markets and civil-society
to build resilient livelihoods for all
An action institute working towards
a poverty-free India
An action institute working towards
a poverty-free India
a poverty-free India, within our lifetime
a poverty-free India,
within our lifetime
-
1947
80% of India was poor
-
2005
55% of India was poor
-
2015
25% of India was poor
-
2022
11% of India was poor
It is within our collective means to ensure that every Indian lives a life with dignity out of poverty.
The/Nudge is an action institute working towards
a poverty-free India, within our lifetime
together with governments, markets and civil society
The/Nudge is an action institute working towards
poverty-free India, within our lifetime
by partnering with
governments, markets and civil society
towards building resilient livelihoods for all
with focus on building resilient livelihoods for all
Social Entrepreneurship
Manu & Safiya
Co-Founders, Karya
The/Nudge Institute has helped us understand what a resilient livelihood is, and that it can only happen through collaboration.
Social Entrepreneurship
Kritika
Co-Founder, Farmers for Forests
From the start, The/Nudge Institute has helped us think about scale. This helped us think a lot bigger, and we have been able to do a lot more in the last three years than we thought we could.
Anjani Birohar Didi
Lohardaga, Jharkhand
3 years ago, our family didn’t have income to provide for our children. With support from The/Nudge, I now sell poultry and vegetables and have built a cement house for my family.
Economic Inclusion Program
Sarita Birohar Didi
Lohardaga, Jharkhand
It's been 3 years since I joined the EUP program. They taught me how to till soil, plant vegetables and use weedicides. In one season, I earned ₹11,000 by selling them.
Economic Inclusion Program
Asha Kiran
Sarvar Nisha
Barabanki, UP
My husband and I worked as agricultural labourers all our lives. Now I am a businesswoman with goats and poultry and a confident decision maker.
Asha Kiran
Kusum Kumari
Ambedkar Nagar, UP
Becoming Pashu Sakhi has given me recognition in the village and an identity of my own. With support from UPSRLM and Asha Kiran, I have learned and taught others about goatery.
Social Entrepreneurship
Manu & Safiya
Co-Founders, Karya
The/Nudge Institute has helped us understand what a resilient livelihood is, and that it can only happen through collaboration.
Social Entrepreneurship
Kritika
Co-Founder, Farmers for Forests
From the start, The/Nudge Institute has helped us think about scale. This helped us think a lot bigger, and we have been able to do a lot more in the last three years than we thought we could.
Anjani Birohar Didi
Lohardaga, Jharkhand
3 years ago, our family didn’t have income to provide for our children. With support from The/Nudge, I now sell poultry and vegetables and have built a cement house for my family.
Economic Inclusion Program
Sarita Birohar Didi
Lohardaga, Jharkhand
It's been 3 years since I joined the EUP program. They taught me how to till soil, plant vegetables and use weedicides. In one season, I earned ₹11,000 by selling them.
Economic Inclusion Program
Asha Kiran
Sarvar Nisha
Barabanki, UP
My husband and I worked as agricultural labourers all our lives. Now I am a businesswoman with goats and poultry and a confident decision maker.
Asha Kiran
Kusum Kumari
Ambedkar Nagar, UP
Becoming Pashu Sakhi has given me recognition in the village and an identity of my own. With support from UPSRLM and Asha Kiran, I have learned and taught others about goatery.