poverty alleviation

sustainably and scalably

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India’s development hasn’t kept pace with her economic growth

5th largest economy
131th in HDI ranking

and extreme inequality

multidimensionally poor
below poverty line
share of wealth of  richest 1%
share of wealth of bottom 50%

the toughest
challenge India
faces today

364 million people
in poverty

needs the best
of India's minds
to join hands

The/Nudge Foundation is a collective of some of India’s brightest entrepreneurs, leaders and change-makers, tackling the greatest human development challenge of our times - poverty.

The/Nudge Foundation is a collective of some of India’s brightest entrepreneurs, leaders and change-makers, tackling the greatest human development challenge of our times - poverty.

our approach

designing effective solutions
sourcing/innovating potential solutions, action research and on-scale trials to develop implementable solutions and get evidence of impact
getting them adopted
evangelizing thru targeted outreach, leveraging networks, &  convenings; using endorsers and highlighting benefits key stakeholders value
supporting implementation at scale
including direct support, indirect facilitation, technology, partnerships, addressing ecosystem barriers, risk mitigation

impact streams


We are excited to partner with The/Nudge on The Indian Administrative Fellowship to support implementation of large-scale government programs that will create significant and sustainable impact

Punit Goenka

Managing Director & Chief Executive Officer,
Zee Entertainment Enterprises Limited

The/Nudge Centre for Social Innovation has attracted some of the best innovators entering the social sector, and we are excited to discover such talent and support their aspirations.

Roopa Kudva

Partner and Managing Director,
Omidyar Network India

The demographic dividend is one of the biggest opportunities but is also a big challenge. We need more projects like The/Nudge to succeed and speed

Nandan Nilekani

Cofounder and Chairman, Infosys
& Founding Chariman, UIDAI (Aadhaar)

Asha Kiran is a forward step in bringing a ray of sunshine in the lives of 5 lakh people, living on the margins of society. It's strategic roadmap is sure to help India’s transformative journey to inclusive growth and our collective vision of freedom from poverty, in the not so distant future.

Mrs Rajashree Birla

Padma Bhushan and Chairperson,
Aditya Birla Centre for Community Initiatives and Rural Development

The/Nudge is a rare combination of agility, capability and strong commitment to solve our most important social problems.

Binny Bansal


Facebook Pragati with The/Nudge CSI is committed to empowering women set-up and grow their businesses and contribute to making the country economically and socially stronger.

Ajit Mohan

Vice President and Managing Director,
Facebook India

Talent, capital, and innovation are essential for job creation and urban livelihoods for the underprivileged. I am impressed with the rigor of The/Nudge team and their ability to draw talent and capital to promote nonprofit social entrepreneurship.

Joseph A McGrail Jr

State Street Foundation
Bill Rodriguez

The success of an organization can almost always be attributed to the quality of its people. With a leadership team that combines years of experience executing large-scale projects in business and in non-profit social enterprises, with a willingness to push boundaries every day, and a passion to deliver results on the ground, The/Nudge has what it takes to achieve success in its journey to alleviate poverty at scale.

Bill Rodriguez

Managing Director,
DRK Foundation
Convergent India to a better post-covid world
Dr Rajiv Kumar (Vice Chairman, NITI Aayog), B Muthuraman(Ex Chairman, Tata Steels), Amit Chandra (Chairman, Bain Capital India)
India's fight against poverty
Nobel Laureate Prof Abhijit Banerjee
What shall I do with all this money?
Kiran Majumdar Shaw, Binny Bansal
Compassionate Economy
Nobel Laureate Dr. Kailash Satyarthi

Going Back to the Tabula Rasa
Nobel Laureate Economist Prof Muhammad Yunus
Plenary Address
Dr Soumya Swaminathan (Chief Scientist, W.H.O)
Conversations & Collaborations
Dr. Rajiv Shah (President, The Rockefeller Foundation, India) and Don Gips (CEO, Skoll Foundation)
Philanthropy for a Sustainable World
Vinod Khosla

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