we exist to alleviate poverty,
sustainably and scalably

the toughest
challenge India
faces today

364 million people
in poverty

needs the best
of India's minds
to join hands

The/Nudge Foundation is a collective of some of India’s brightest entrepreneurs, leaders and change-makers, tackling the greatest human development challenge of our times - poverty.

impact streams

we enable underprivileged youth to lead flourishing lives

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we nudge talent to solve for India’s biggest problems

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we enable families to come out of extreme poverty

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1 million

lives impacted

15

states

50+

partners

175+

nudgesters

our partners

in the news

spirit of

spirit of THE/NUDGE

spirit of The/Nudge is about our beliefs, ways of working, understanding our roles, making decisions and taking action.

  • honesty towards our purpose
  • focused on scale
  • continuous innovation
  • impatience towards our goals
  • empathy towards others

"The success of an organization can almost always be attributed to the quality of its people. With a leadership team that combines years of experience executing large-scale projects in business and in non-profit social enterprises, with a willingness to push boundaries every day, and a passion to deliver results on the ground, The/Nudge has what it takes to achieve success in its journey to alleviate poverty at scale.”

Bill Rodriguez,
Managing Director

"I'm really excited to see The/Nudge Gurukul program evolve into one of the most innovative and immersive skill training projects in India. The need of the hour is to provide a holistic end-to-end intervention to tackle poverty, and the Gurukul program addresses this need by adopting a unique model to create deep impact in the lives of underserved youth. So glad that Mphasis was able to support The/Nudge from the very start of this journey."

Dr. Meenu Bhambhani,
Former VP & Head - CSR

Having interacted with the students on multiple occasions, the change that The/Nudge Gurukul program brings about in each of them is very evident and visible. The team’s quality and their dedicated focus on continuous improvement is a significant reason why the program is turning out to be one of the most efficient and effective programs in the skill development space today. Wells Fargo is proud to be a partner!

Prakriti Panwar Massey,
Former Head - Corporate Sustainability

What's really interesting for me is the innovative approach that the Gurukul program has adopted in creating not just a skill training program but a program that prepares youth for life. Really happy with the depth of thinking that goes into each aspect of the intervention right from Admissions all the way to Life/Guard, their alumni support program. Innovation is at the center of everything that we do at Cisco, and partnering with The/Nudge Gurukul program strongly aligns with that spirit.

Murugan Vasudevan,
Head - South Asia

want to help make
a change?

our locations

Bengaluru

Marathahalli,
Bengaluru

Bengaluru

Lohardaga,
Jharkand

Bengaluru

Faridabad,
Delhi

get in touch

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