A poverty-free India, within our lifetime.

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jigyaasa

know more about how we are contributing to a poverty free india, within our lifetime

3rd December 2022
Marathahalli, Bangalore
Request Invite
Apply now
Indian Administrative Fellowship | PB/22
To build pathways for sustained impact on livelihoods at scale, the inaugural Indian Administrative Fellowship Cohort in Punjab, PB/22, brings top talent from the private sector together with motivated senior level government officers.
Apply now
KA/21 cadre
Clean drinking water for all
in partnership with
INR 2.5 crore prize purse
Ashirvad Water Challenge
Clean Drinking Water for All
in partnership with
INR 2.5 Crore Prize Purse
Meet the semi-finalists

Reimagine and Enable Resilient Livelihoods

The first livelihoods focused cohorts of The/Nudge Incubator and Accelerator
Innovation Grant
Dedicated Mentoring
Sector Connects
EXPLORE INCUBATOR
Grant - ₹15 Lakhs
EXPLORE ACCELERATOR
Grant - ₹50 Lakhs

We are an action institute that works with governments, markets, and civil society to build resilient livelihoods for all.

Over 364 million Indians live below the poverty line. At The/Nudge Institute, we believe that it is within our collective means to ensure that every Indian lives a life with dignity out of poverty. We work to create livelihood opportunities at scale, and in doing so, build resilience in society to withstand economic shocks.

Our Approach

Prototype
design effective scalable solutions

Propagate
drive adoption by others with clear evidence of impact
Proliferate
support implementation at scale by removing ecosystem barriers

Media

Testimonials

"We are excited to partner with The/Nudge on The Indian Administrative Fellowship to support implementation of large-scale government programs that will create significant and sustainable impact"

Punit Goenka

Managing Director & Chief Executive Officer,Zee Entertainment Enterprises Limited

"Asha Kiran is a forward step in bringing a ray of sunshine in the lives of 5 lakh people, living on the margins of society.  It's strategic roadmap is sure to help India’s transformative journey to inclusive growth and our collective vision of freedom from poverty, in the not so distant future"

Mrs Rajashree Birla

Padma Bhushan and Chairperson - Aditya Birla Centre for Community Initiatives and Rural Development

"The demographic dividend is one of the biggest opportunities but is also a big challenge. We need more projects like The/Nudge to succeed and speed"

Nandan Nilekani

Cofounder and Chairman, Infosys & Founding Chariman, UIDAI (Aadhaar)

"Facebook Pragati with The/Nudge  Centre for Social Innovation is committed to empowering women set-up and grow their businesses and contribute to making the country economically and socially stronger."

Ajit Mohan

Vice President and Managing Director, Facebook India

"Talent, capital, and innovation are essential for job creation and urban livelihoods for the underprivileged. I am impressed with the rigor of The/Nudge team and their ability to draw talent and capital to promote nonprofit social entrepreneurship."

Joseph A McGrail Jr

President,State Street Foundation

"The success of an organization can almost always be attributed to the quality of its people. With a leadership team that combines years of experience executing large-scale projects in business and in non-profit social enterprises, The/Nudge has what it takes to achieve success in its journey to alleviate poverty at scale.”

Bill Rodriguez

Former Managing Director,DRK Foundation
PARTNERS

Helping on scale

Access to sufficient clean water is still a significant issue in many parts of India, and adoption at the scale of effective solutions has not happened due to poor service and enablement of long term use (especially in rural India).

With “Clean Drinking Water for All”, The/Nudge Prize, powered by Ashirvad, aims to solve this problem through entrepreneurial initiatives.

see all partners

Partners

With our partners, we aim to bring in entrepreneurs who can provide innovative solutions to the critical issue of providing clean drinking water for all. With their ideas, volunteering and kind support, The/Nudge is looking forward to building strong communities and helping increase access to clean drinking water for 19 crore rural households.

jigyaasa

know more about how we are contributing to a poverty free india, within our lifetime

03 - Nov | 10 - Nov | 17 - Nov | 24 - Nov
Marathahalli, Bangalore
Request Invite
Indian Administrative Fellowship | PB/22
To build pathways for sustained impact on livelihoods at scale, the inaugural Indian Administrative Fellowship Cohort in Punjab, PB/22, brings top talent from the private sector together with motivated senior level government officers.
Apply now
KA/21 cadre
Clean drinking water for all
in partnership with
INR 2.5 crore prize purse
Ashirvad Water Challenge
Clean Drinking Water for All
in partnership with
INR 2.5 Crore Prize Purse
Meet the semi-finalists

Reimagine and Enable Resilient Livelihoods

The first livelihoods focused cohorts of The/Nudge Incubator and Accelerator
Innovation Grant
Dedicated Mentoring
Sector Connects
EXPLORE INCUBATOR
Grant - ₹15 Lakhs
EXPLORE ACCELERATOR
Grant - ₹50 Lakhs
OVERVIEW

We are an action institute that works with governments, markets, and civil society to build resilient livelihoods for all.

OVERVIEW

We are an action institute that works with governments, markets, and civil society to build resilient livelihoods for all.

Over 364 million Indians live below the poverty line. At The/Nudge Institute, we believe that it is within our collective means to ensure that every Indian lives a life with dignity out of poverty. We work to create livelihood opportunities at scale, and in doing so, build resilience in society to withstand economic shocks.

EXPLORE OUR APPROACH

Our Approach

Prototype
design effective scalable solutions
Propagate
drive adoption by others with clear evidence of impact
Proliferate
support implementation at scale by removing ecosystem barriers
EXPLORE OUR WORK
Our Work
80+
non profits incubated
17K+
youth supported
31K+
households 
reached
EXPORE INITIATIVES
Initiative

Centre for Rural Development

Centre for Rural Development mandate is to serve landless, small and marginal farming households living in extreme poverty by helping them build sustainable livelihoods.

Programs

Ultra-Poor Program
Asha Kiran
Transforming Agriculture for Small Farmers
LEARN MORE
Initiative

Centre Skill Development & Entrepreneurship

Centre for Skill Development & Entrepreneurship works to bridge the skill gap among youth who have been left behind due to lack of quality education and enables them to access opportunities in the formal sector.

Programs

Future Perfect
LEARN MORE
Initiative

Centre for Social Innovation

Centre for Social Innovation works towards nudging and nurturing India’s top talent to work on India’s developmental problems.

Programs

Social Entrepreneurship
The/Nudge Prize
Indian Administrative Fellowship
LEARN MORE
Initiative

Forum

The/Nudge Forum is a platform to accelerate problem solving by bringing stakeholders together for collective thought and action for large scale social change.

Events

Charcha 2021
Agri Charcha 2020
Forum Global Edition 2020
Charcha 2020
LEARN MORE
Partners

Testimonials

"We are excited to partner with The/Nudge on The Indian Administrative Fellowship to support implementation of large-scale government programs that will create significant and sustainable impact"

Punit Goenka

Managing Director & Chief Executive Officer, Zee Entertainment Enterprises Limited

"Asha Kiran is a forward step in bringing a ray of sunshine in the lives of 5 lakh people, living on the margins of society.  It's strategic roadmap is sure to help India’s transformative journey to inclusive growth and our collective vision of freedom from poverty, in the not so distant future"

Mrs Rajashree Birla

Padma Bhushan and Chairperson - Aditya Birla Centre for Community Initiatives and Rural Development

"The demographic dividend is one of the biggest opportunities but is also a big challenge. We need more projects like The/Nudge to succeed and speed"

Nandan Nilekani

Cofounder and Chairman, Infosys & Founding Chariman, UIDAI (Aadhaar)

"Facebook Pragati with The/Nudge  Centre for Social Innovation is committed to empowering women set-up and grow their businesses and contribute to making the country economically and socially stronger."

Ajit Mohan

Vice President and Managing Director, Facebook India

"Talent, capital, and innovation are essential for job creation and urban livelihoods for the underprivileged. I am impressed with the rigor of The/Nudge team and their ability to draw talent and capital to promote nonprofit social entrepreneurship."

Joseph A McGrail Jr

President, State Street Foundation

"The success of an organization can almost always be attributed to the quality of its people. With a leadership team that combines years of experience executing large-scale projects in business and in non-profit social enterprises, The/Nudge has what it takes to achieve success in its journey to alleviate poverty at scale.”

Bill Rodriguez

Former Managing Director, DRK Foundation
Careers
Join us in our journey to end poverty, within our lifetime
The/Nudge Institute is a collective of some of India’s brightest entrepreneurs, leaders and changemakers, informed by different cultures and perspectives.

We are always on the lookout for talent to tackle the greatest human development challenge of our times.
CAREERS @ THE/NUDGE

In the news

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The/Nudge launches Centre for Skill Development & Entrepreneurship

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The/Nudge receives $250,000 grant from The Rockefeller Foundation

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The/Nudge Foundation receives grant from Mackenzie Scott & husband Dan Jewett

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Unemployment surges to 10.72% amid COVID-19 pandemic; digital upskilling may help revive job market

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This duo incubates early-stage non-profits. Their goal: Bring 1 crore Indians out of poverty by 2025

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