InSight

Enabling access to clear near vision for all

Presbyopia, or age-related farsightedness, is likely to occur in most individuals over the course of their lifetime

There are 800 million individuals worldwide suffering from uncorrected presbyopia. 300 million of them live in India.

85% of people with uncorrected presbyopia live in rural areas

and have limited or no access to vision care

There are complex challenges which need to be solved

To address the unmet need for reading glasses at scale within a reasonable timeframe, we must tackle large-scale distribution, unlock funding for expansion, and create demand for market viable solutions for repeat purchases

A three-pronged strategy is needed to solve the problem

India’s unique enabling conditions make this solution scalable

Significant government spending on social schemes
Many large community cadres with extensive on-the ground reach and trust
Eyeglasses are legally de-medicalised and available without a prescription

Government of India has prioritised the most excluded

We are working with central ministries and state government to help these marginalised communities through the Economic Inclusion Program.

Our partners

Advisors

Jordan Kassalow

Founder

VisionSpring

Jayanth Bhuvaraghan

Board Member

RestoringVision

Devang Bhandari

Global COO, ESG Advisory (Impact), KPMG

Our partnership with The/Nudge Institute is rooted in scaling evidence-based models of poverty alleviation, such as “graduation approach”, to enable 23 million households to come out of extreme exclusion in India. The/Nudge has been on this journey for over three years now and we can already see tremendous progress with the first cohort of 400 families. The resilience of the women participants is nothing short of an inspiration! I have no doubt that the tenacity of The/Nudge team is going to win!

Shri Bishnu C. Parida

Chief Operating Officer, Jharkhand State Livelihood Promotion Society (JSLPS), Government of Jharkhand

Quality institutional collaboration at all levels is important to reach sustainable development. Our partnership with The/Nudge Institute is crucial to develop a roadmap for overall development of the most excluded in rural Jharkhand. This partnership is based on mutual-trust, expertise and technical strength. Delivery-oriented sector specific professionals and in-depth understanding of technological solutions makes The/Nudge Institute a sought-after partner.