Vaibhav Budhraja

Head, Marketing

Vaibhav is the Director and Head, Marketing at The/Nudge, where he leads the organisation’s brand, communications, and marketing efforts to advance its mission of building resilient livelihoods and working towards a poverty-free India within our lifetime.

He brings 15 years of experience across information technology, fast-moving consumer goods, and education. Over his career, he has worked across strategy, marketing, and business development, helping organisations strengthen their brands, engage diverse audiences, and create impact. Before joining The/Nudge, he held roles at IBM, PepsiCo, and HCL Corporation, gaining experience across both global businesses and purpose-led organisations.Vaibhav holds a Bachelor’s degree in Mechanical Engineering from IIT (ISM) Dhanbad and a Master’s in Business Management from IIM Lucknow.

Vaibhav holds a Bachelor’s degree in Mechanical Engineering from IIT (ISM) Dhanbad and a Master’s in Business Management from IIM Lucknow.