The Agri – IKIGAI paradigm: Deciphering

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Climate change and its cascading effects have unleashed a wave of challenges upon the agricultural sector. Smallholder farmers owning 1-3 acres of irrigated land or 3-7 acres of rainfed land constitute a substantial 27% of the agricultural workforce which is an often-overlooked segment of the global farming community. Due to their limited resources, they are more vulnerable to crop losses, unpredictable weather patterns, and depleting soil health.

Naren Srinivasan

Naren is Senior Manager – Product, Economic Inclusion Program (EIP) at The/Nudge Institut

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