India Inc.’s queer tryst: Is corporate India ready to embrace the $200-billion opportunity?

Close to 10% of India’s population comprises LGBTQIA people, and it is a $200-billion business opportunity. However, queer-led startups or businesses catering to queer needs are far and few.

Date

Theme

  • News

Reading Time

14 Sec Read

""

Close to 10% of India’s population comprises LGBTQIA people, and it is a $200-billion business opportunity. However, queer-led startups or businesses catering to queer needs are far and few.

About Authors

Share

Linkedin
Instagram Facebook Linkedin X-twitter

About Authors

Share

Linkedin
Instagram Facebook Linkedin X-twitter

Naren Srinivasan

Naren is Senior Manager – Product, Economic Inclusion Program (EIP) at The/Nudge Institut

Share

Linkedin
Instagram Facebook Linkedin X-twitter

Latest Post

Blogs
Livelihood
Savita and Gudiya Didi’s persistence led to their village’s progressSmita Dutta

Driven by determination, these Didis improved water access and helped enable self-sustaining...

Blogs
Livelihood
Why getting the problem statement right is key to the success of an incentive challenge—and how to do it?Feb 04, 2025

The/Nudge’s Digital Naukri Challenge explores flexible, digital work opportunities, redefining livelihoods for...

Blogs, Career
Working in Impact
Transitioning into social impact sectorJun 25, 2025The/Nudge

The social sector offers more than just volunteer work. It presents a...

Scroll to Top

say hello to Sushant Deshpande at

say hello to Sushant Deshpande at

say hello to Riya Prasad at

say hello to Shaily Shah at
Laxmi reflects on career growth
Laxmi talks about her experience being a nudgester
Laxmi gives a glimpse of her work
Laxmi talks about working with her team

say hello to Laxmi Jambhulkar at

say hello to Priyanshi Toshniwal at
yashwanth talks about w

say hello to Yashwanth Kumar at
Lahar talks about her transition to social sector
Lahar shares about how she looks at data from a new perspective
Leher shares how working in impact sector has significantly changed her perspective

say hello to Lahar Bhasin at

say hello to Abhishek Thomas at
The/Nudge
Powered by  GDPR Cookie Compliance (opens in a new tab)
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.