India Inc.’s queer tryst: Is corporate India ready to embrace the $200-billion opportunity?

Close to 10% of India’s population comprises LGBTQIA people, and it is a $200-billion business opportunity. However, queer-led startups or businesses catering to queer needs are far and few.

Date

April 25, 2025

Theme

News

Reading Time

14 Sec Read

Close to 10% of India’s population comprises LGBTQIA people, and it is a $200-billion business opportunity. However, queer-led startups or businesses catering to queer needs are far and few.

About Authors

Share

About Authors

Share

Naren Srinivasan

Naren is Senior Manager – Product, Economic Inclusion Program (EIP) at The/Nudge Institut

Share

Latest Post

India's changing consumption

India’s evolving consumption landscape

When The Nudge Institute first took up presbyopia as a

Amit Gupta, Head of Insight program at The/Nudge shares about the program

‘Sourced at Rs 85, we have glasses for everyone’

When The Nudge Institute first took up presbyopia as a

Economic Inclusion Program participant, Farzana Ahmad.

41st anniversary of The Times of India, Bengaluru: Large-hearted ooru

Once a cohort of 8-10 organisations is selected from the

Blogs

Livelihood Programs

How AI is Changing Workplaces and Why the Social Sector is No ExceptionOct 01, 2025

Blogs, Career

Working in Impact

Learnings from the landJun 25, 2025The/Nudge Institute

Blogs

Livelihood

Training in farming and livestock empowers Birhor tribal women in JharkhandSangeeth Sugathan