In collaboration with the Office of the Principal Scientific Advisor (GoI), the DCM Shriram Foundation and The/Nudge Institute’s Centre for Social Innovation have established a Rs. 2.6 crore reward challenge to encourage innovation at the nexus of effective water usage in agriculture. In India’s agri-water ecosystem, the challenge aims to inspire premier AgTech and social impact entrepreneurs to create technologies and solutions on a large scale that will have a significant influence on stagnated livelihood options, particularly for smallholder farmers.