The Agri – IKIGAI paradigm: Deciphering

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Climate change and its cascading effects have unleashed a wave of challenges upon the agricultural sector. Smallholder farmers owning 1-3 acres of irrigated land or 3-7 acres of rainfed land constitute a substantial 27% of the agricultural workforce which is an often-overlooked segment of the global farming community. Due to their limited resources, they are more vulnerable to crop losses, unpredictable weather patterns, and depleting soil health.

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Naren Srinivasan

Naren is Senior Manager – Product, Economic Inclusion Program (EIP) at The/Nudge Institut

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