We believe that governments play a critical role in creating large-scale impact for the most excluded households in a time-bound manner.

We have partnered with ministries in the central government and several state governments targeting the most excluded households through an economic inclusion program.

    Our partnership with the Ministry of Rural Development aims to:

  • Iintegrate economic inclusion program into the the community institutions of DAY-NRLM
  • To help the Ministry of Rural Development design a national strategy
  • To help the states adopt and implement economic inclusion program, aided by technology 

We are working with 7 state governments to expand the adoption of Economic Inclusion Program

Select state

  • Jharkhand
  • Assam
  • Tripura
  • Rajasthan
  • West Bengal
  • Meghalaya
  • Gujarat
Working since 2019
Poor access to governments, market services, and assets, including land, creating limited capacity for growth.
Estimated population of 329 lakhs (SECC, 2011).
26.21% belong to ST, 12.08% belong to SC categories, and 1% to PVTGs.
Ranked second last, as per the SDG index released by Niti Aayog in 2021.
Partnered with Jharkhand State Livelihood Promotion Society (JSLPS) to -Support 2 state schemes with Phulo Jhano Ashirvad Abhiyan (PJAA) aimed at providing dignified livelihood to women engaged in manufacturing / selling hariya, tari (country liquor) and Birsa Vashishtha Janjati Vikas Yojana (BVJVY) for livelihood opportunities to the members of particularly vulnerable tribal groups (PVTGs) -Special project under innovation fund guidelines of National Rural Livelihood Mission targeting 4000 households in 3 districts
Directly implemented the Economic Inclusion Program across 2200+ households to support the state government’s efforts.

Our first cohort graduated in November 2022

Impact stories

Manu, Safiya and Vivek

Co-founders - Karya

One of the biggest joys for us was to be able to pick apart our model, understand what we wanted to do and get the guidance to make it come alive through The/Nudge. The impact of earlier incubates also serves as a beacon of hope and inspiration.

Gauri Gopal Malik

Founder, Skilled Samaritan Foundation

Our team with over 7,500+ rural artisans at Sirohi would agree that The/Nudge is one of the major factors contributing to Sirohi’s growth to this point. We applaud their progress to establish The/Nudge Institute for their multifaceted efforts as they spearhead towards a poverty-free India. We are excited about their growth and eager to see our association grow as well.

Vedant Jain

Co-Founder, Labhya Foundation

The/Nudge’s advisors and leadership team have enabled exponential growth for Labhya. We have always felt heard, and supported during conversations. We are truly grateful to The/Nudge Institute for its unwavering support and trust.

Abhishek Gupta

Founder, Navgurukul

Having worked with The/Nudge Incubator and Accelerator for over 4 years now, I can’t reinforce enough on how instrumental The/Nudge has been to our mission of providing Software Engineering employment to young women from rural and tribal India. With the launch of The/Nudge Institute, we can only wish for more power to The/Nudge to do the unthinkable.

Simeen Kaleem

Co-Founder and Director, Gramhal

The/Nudge has brought urgency in the Indian social sector to alleviate poverty within our lifetime. Now, with The/Nudge Institute, it has put the spotlight on the most important lever to do this – livelihoods. I am hopeful that in its unique style, The/Nudge will mobilize resources and forge collaborations across the board to strengthen existing solutions and innovate models around new livelihoods streams.

Working since 2023

Partnering with Assam State Rural Livelihood Mission (ASRLM) for a special project under innovation fund guidelines of National Rural Livelihood Mission targeting 4000 households in 2 districts

Working since 2023

Partnering with Tripura Rural Livelihood Mission (TRLM) for a special project under innovation fund guidelines of National Rural Livelihood Mission targeting 4000 households in 2 districts

Working since 2023

Partnering with Rajasthan Grameen Ajeevika Vikas Parishad (RGAVP) for a special project under innovation fund guidelines of National Rural Livelihood Mission targeting 4000 households in 4 districts
Directly implemented the Economic Inclusion Program across 900+ households to support the state government’s efforts.

Working since 2023

Partnering with West Bengal State Rural Livelihoods Mission (WBSRLM, Anandadhara) for a special project under innovation fund guidelines of National Rural Livelihood Mission targeting 4000 households in Jhargram district

Working since 2023

Partnering with Meghalaya State Rural Livelihoods Society (MSRLS) for a special project under innovation fund guidelines of National Rural Livelihood Mission targeting 4000 households in 3 districts.
Working with the Meghalaya Government Innovation Lab and Meghalaya State Rural Livelihoods Society (MSRLS), Government of Meghalaya, to help increase adoption of the graduation approach/ economic inclusion program by targeting the most vulnerable mainly single distress mothers through community institutions

Working since 2024

Working with the Gujarat Livelihood Promotion Company Limited (GLPC), Government of Gujarat, to help increase adoption of the graduation approach by targeting Antyodaya Anna Yojana card holder women.

Our impact

We’ve seen the multi-dimensional impact of the program on the most excluded households.

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