Governments play a critical role in creating large-scale impact for the most excluded households in a time-bound manner

We have partnered with the Ministry of Rural Development to support the design and rollout of a national strategy targeting the most excluded households through an economic inclusion program integrated into the community institutions of DAY-NRLM.

  • To help the Ministry of Rural Development design a national strategy
  • To help the states adopt and implement economic inclusion program, aided by technology.

We are working with 7 state governments to expand the adoption of Economic Inclusion Program

Select state
  • Jharkhand
Working since 2019
Poor access to governments, market services, and assets, including land, creating limited capacity for growth.
Estimated population of 329 lakhs (SECC, 2011).
26.21% belong to ST, 12.08% belong to SC categories, and 1% to PVTGs.
Ranked second last, as per the SDG index released by Niti Aayog in 2021.
Partnered with Jharkhand State Livelihood Promotion Society (JSLPS) to support 2 state schemes and a special project targeting 4000 households in 3 districts

Directly implemented the Economic Inclusion Program across 1200+ households to support the state government’s efforts.

Working since 2019
Such as landlessness, SC/ST/PVTG, women-headed households with no adult male members, intersect to create the poorest communities.
Estimated population of 329 lakhs (SECC, 2011)
26.21% belong to ST and 12.08% belong to SC categories and 1% to PVTGs
Ranked second last, as per the SDG index released by Niti Aayog in 2021
Supporting Karnataka State Livelihood Promotion Society (JSLPS) to alleviate ultra poverty across 3 districts
Directly implementing Graduation Approach with 1200+ households to learn and support the state government’s efforts

Our first cohort graduated in November 2022

Our impact

We’ve seen the multi-dimensional impact of the program on the most excluded households.

Impact stories

Manu, Safiya and Vivek

Co-founders - Karya

One of the biggest joys for us was to be able to pick apart our model, understand what we wanted to do and get the guidance to make it come alive through The/Nudge. The impact of earlier incubates also serves as a beacon of hope and inspiration.

Gauri Gopal Malik

Founder, Skilled Samaritan Foundation

Our team with over 7,500+ rural artisans at Sirohi would agree that The/Nudge is one of the major factors contributing to Sirohi’s growth to this point. We applaud their progress to establish The/Nudge Institute for their multifaceted efforts as they spearhead towards a poverty-free India. We are excited about their growth and eager to see our association grow as well.

Vedant Jain

Co-Founder, Labhya Foundation

The/Nudge’s advisors and leadership team have enabled exponential growth for Labhya. We have always felt heard, and supported during conversations. We are truly grateful to The/Nudge Institute for its unwavering support and trust.

Abhishek Gupta

Founder, Navgurukul

Having worked with The/Nudge Incubator and Accelerator for over 4 years now, I can’t reinforce enough on how instrumental The/Nudge has been to our mission of providing Software Engineering employment to young women from rural and tribal India. With the launch of The/Nudge Institute, we can only wish for more power to The/Nudge to do the unthinkable.

Simeen Kaleem

Co-Founder and Director, Gramhal

The/Nudge has brought urgency in the Indian social sector to alleviate poverty within our lifetime. Now, with The/Nudge Institute, it has put the spotlight on the most important lever to do this – livelihoods. I am hopeful that in its unique style, The/Nudge will mobilize resources and forge collaborations across the board to strengthen existing solutions and innovate models around new livelihoods streams.

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