India’s water crisis demands private entrepreneurship to complement the government’s Jal Jeevan mission, which aims to provide safe tap water to every household by 2024. The Ashirvad Water Challenge, hosted by The/Nudge Centre for Social Innovation’s Prize Program and Ashirvad Pipes, offers a ₹2.5 crore prize, mentorship, and support to innovative start-ups that can prove they have scalable solutions for providing clean water to all. The program also partners with the Office of the Principal Scientific Adviser to the Government of India.
