India’s economic trajectory has often been captured through stories of factories humming, investments rising, and employment expanding. Yet the quiet transformation of India’s households, reflected vividly in their consumption patterns, reveals an equally compelling narrative.

Mphasis F1 Foundation and The/Nudge Prize’s Digital Naukri Challenge Announces Four Finalists to Scale Digital Livelihoods for Over 30,000 Women Across India
The Digital Naukri Challenge yesterday named four finalists who will



