The Nudge Institute Logo

The/Nudge is an action institute working towards a poverty-free India within our lifetime

through partnering with
governments, markets and civil-society
to build resilient livelihoods for all

o

An action institute working towards

a poverty-free India

An action institute working towards

a poverty-free India

a poverty-free India, within our lifetime

a poverty-free India,
within our lifetime

  • 1947

    80% of India was poor

  • 2005

    55% of India was poor

  • 2015

    25% of India was poor

  • 2022

    11% of India was poor

It is within our collective means to ensure that every Indian lives a life with dignity out of poverty.

The/Nudge is an action institute working towards
a poverty-free India,xyz

together with governments, markets and civil society

Govt of punjab

The/Nudge is an action institute working towards
poverty-free India, within our lifetime
by partnering with governments, markets and civil society

towards building resilient livelihoods for all

with focus on building resilient livelihoods for all

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Social Entrepreneurship

Manu & Safiya

Co-Founders, Karya

The/Nudge Institute has helped us understand what a resilient livelihood is, and that it can only happen through collaboration.

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Social Entrepreneurship

Kritika

Co-Founder, Farmers for Forests

From the start, The/Nudge Institute has helped us think about scale. This helped us think a lot bigger, and we have been able to do a lot more in the last three years than we thought we could.

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Anjani Birohar Didi

Lohardaga, Jharkhand

3 years ago, our family didn’t have income to provide for our children. With support from The/Nudge, I now sell poultry and vegetables and have built a cement house for my family.

Economic Inclusion Program

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Sarita Birohar Didi

Lohardaga, Jharkhand

It's been 3 years since I joined the EUP program. They taught me how to till soil, plant vegetables and use weedicides. In one season, I earned ₹11,000 by selling them.

Economic Inclusion Program

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Asha Kiran

Sarvar Nisha

Barabanki, UP

My husband and I worked as agricultural labourers all our lives. Now I am a businesswoman with goats and poultry and a confident decision maker.

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Asha Kiran

Kusum Kumari

Ambedkar Nagar, UP

Becoming Pashu Sakhi has given me recognition in the village and an identity of my own. With support from UPSRLM and Asha Kiran, I have learned and taught others about goatery.

previous arrow
next arrow
agri-slide-image1

Social Entrepreneurship

Manu & Safiya

Co-Founders, Karya

The/Nudge Institute has helped us understand what a resilient livelihood is, and that it can only happen through collaboration.

agri-slide-image1

Social Entrepreneurship

Kritika

Co-Founder, Farmers for Forests

From the start, The/Nudge Institute has helped us think about scale. This helped us think a lot bigger, and we have been able to do a lot more in the last three years than we thought we could.

previous arrow
next arrow
agri-slide-image1

Anjani Birohar Didi

Lohardaga, Jharkhand

3 years ago, our family didn’t have income to provide for our children. With support from The/Nudge, I now sell poultry and vegetables and have built a cement house for my family.

Economic Inclusion Program

agri-slide-image1

Sarita Birohar Didi

Lohardaga, Jharkhand

It's been 3 years since I joined the EUP program. They taught me how to till soil, plant vegetables and use weedicides. In one season, I earned ₹11,000 by selling them.

Economic Inclusion Program

previous arrow
next arrow
agri-slide-image1

Asha Kiran

Sarvar Nisha

Barabanki, UP

My husband and I worked as agricultural labourers all our lives. Now I am a businesswoman with goats and poultry and a confident decision maker.

agri-slide-image1

Asha Kiran

Kusum Kumari

Ambedkar Nagar, UP

Becoming Pashu Sakhi has given me recognition in the village and an identity of my own. With support from UPSRLM and Asha Kiran, I have learned and taught others about goatery.

previous arrow
next arrow
Impact Metrics of the Nudge Institute showing 100K+Households served 400+ Nudgesters 22K+ Youth Skilled 100+ Nonprofits Incubated.

Be the change

Passionate about creating social impact? Want to join a dynamic, collaborative environment?
Impact Metrics of the Nudge Institute showing 100K+Households served 400+ Nudgesters 22K+ Youth Skilled 100+ Nonprofits Incubated.

Media

News
The Hindu Logo
The/Nudge Institute Appoints Devadas Krishnan as Chief Development Officer
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India’s digital economy is reshaping the future of work but women will benefit only if inclusion is built by design. Drawing from early insights from Sanmati 2.0, this blog unpacks the forces driving digital work,...

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India Today logo
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With 20+ years at Visa, Erricson and Sterlite Technologies, Swati brings deep expertise in building institutional synergy and driving alignment across complex public and private ecosystems.

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The/NuIndia’s promise of Viksit Bharat will come alive if its progress reaches the last mile, where intent meets reality. And the responsibility of this, we must collectively uphold, writes John Paul.

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Sep 26, 2025

Experts discuss what’s needed to get on the same page and better collaborate to bring more finance, particularly to fragile and low-income countries

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The tribune logo
The/Nudge Institute, Manipal TATA Medical College (MTMC), and Manipal Foundation co-host a convening on pathways for Jharkhand’s inclusive growth
Sep 24, 2025

250+ leaders unite in Ranchi to chart systemic pathways for livelihoods, equity, and climate resilience in Jharkhand.

News
Hindustan Times Logo
India’s evolving consumption landscape
Aug 29, 2025

When The Nudge Institute first took up presbyopia as a public health issue it put out the startling data that millions of Indians have problems with near vision. It reduces the quality of their lives...

Blogs
Livelihood Programs
More than money: Measuring quiet impact in poverty alleviation programs
Aug 11, 2025Pranjali Hardikar

Beyond income lies the real impact, in the quiet shifts of agency, choice, and confidence.

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