India has one of the highest rates of ultra poverty in the world
Annual household income under
Tied to unpredictable wage labour
Living on less than 2 meals a day
Ownership of little to no land or productive asset
No savings (80% of income gets spent on food)
Socially and geographically excluded
Little to no access to social entitlements
Graduation approach has been proven to work for these women
Government of India has prioritised the poorest of the poor
A pathway out of ultra poverty
Anjani Birohar Didi
Before joining the End Ultra Poverty program by The/Nudge, I didn’t have much confidence in creating a livelihood for myself or providing for my children. Now, 3 years after the program, I raise hens, goats, pigs and also run my own kitchen garden. With The/Nudge’s support, we have also been able to learn about and access government schemes and build a cement house for me and my family.
Sarita Birohar Didi
Earlier, my family and I used to forage in the forest and make ropes and other forest-based items to sell in the market. It’s been 3 years since I became a part of the End Ultra Poverty program. They taught me how to till the soil, plant vegetables according to the seasons, and about fertilizers, weedicides and pesticides. I can now grow vegetables for my family to eat and also to sell for a profit in the market. I’ve been able to sell my vegetables, including tomatoes, potatoes, and lady fingers, for more than INR 11,000 in one season.
Hear from our partners
Our partnership with The/Nudge Institute is rooted in scaling evidence-based models of poverty alleviation, such as “graduation approach”, to enable 23 million households to come out of extreme poverty in India. The/Nudge has been on this journey for over three years now and we can already see tremendous progress with the first cohort of 400 families. The resilience of the women participants is nothing short of an inspiration! I have no doubt that the tenacity of The/Nudge team is going to win!
Shri Bishnu C. Parida
Quality institutional collaboration at all levels is important to reach sustainable development. Our partnership with The/Nudge Institute is crucial to develop a roadmap for overall development of the ultra-poor in rural Jharkhand. This partnership is based on mutual-trust, experty and technical strength. Delivery-oriented sector specific professionals and in-depth understanding of technological solutions makes The/Nudge Institute a sought-after partner.