India has one of the highest rates of ultra poverty in the world

23 million households in India are among the poorest of the poor

Annual household income under
₹25,000-35,000

Tied to unpredictable wage labour

Living on less than 2 meals a day

Ownership of little to no land or productive asset

No savings (80% of income gets spent on food)

Socially and geographically excluded

Little to no access to social entitlements

The ultra poor have 3 or more deprivation criteria recorded in SECC, 2011.
due to limited resources, social exclusion, and lack of access to basic services and opportunities.

Graduation approach has been proven to work for these women

Support for the graduation approach is growing, and multiple organisations across the globe have tested it to end ultra poverty.

Government of India has prioritised the poorest of the poor

We are working with central ministries and state government to help target the poorest of the poor through the graduation approach.

A pathway out of ultra poverty

Anjani Birohar Didi

Lohardaga, Jharkhand

Before joining the End Ultra Poverty program by The/Nudge, I didn’t have much confidence in creating a livelihood for myself or providing for my children. Now, 3 years after the program, I raise hens, goats, pigs and also run my own kitchen garden. With The/Nudge’s support, we have also been able to learn about and access government schemes and build a cement house for me and my family.

Sarita Birohar Didi

Lohardaga, Jharkhand

Earlier, my family and I used to forage in the forest and make ropes and other forest-based items to sell in the market. It’s been 3 years since I became a part of the End Ultra Poverty program. They taught me how to till the soil, plant vegetables according to the seasons, and about fertilizers, weedicides and pesticides. I can now grow vegetables for my family to eat and also to sell for a profit in the market. I’ve been able to sell my vegetables, including tomatoes, potatoes, and lady fingers, for more than INR 11,000 in one season.

Our partners

Hear from our partners

Devang Bhandari

Global COO, ESG Advisory (Impact), KPMG

Our partnership with The/Nudge Institute is rooted in scaling evidence-based models of poverty alleviation, such as “graduation approach”, to enable 23 million households to come out of extreme poverty in India. The/Nudge has been on this journey for over three years now and we can already see tremendous progress with the first cohort of 400 families. The resilience of the women participants is nothing short of an inspiration! I have no doubt that the tenacity of The/Nudge team is going to win!

Shri Bishnu C. Parida

Chief Operating Officer, Jharkhand State Livelihood Promotion Society (JSLPS), Government of Jharkhand

Quality institutional collaboration at all levels is important to reach sustainable development. Our partnership with The/Nudge Institute is crucial to develop a roadmap for overall development of the ultra-poor in rural Jharkhand. This partnership is based on mutual-trust, experty and technical strength. Delivery-oriented sector specific professionals and in-depth understanding of technological solutions makes The/Nudge Institute a sought-after partner.

In the news

News
The power of coming together to end extreme poverty in IndiaRead More
News
How graduation approach is helping women come out of ultra-povertyRead More
News
Ending Ultra-Poverty in India Reaching the Last MileRead More
News
Improving rural economy key to progress: SorenRead More
News
Jharkhand’s ‘Didis’: A Project to Help 1,200 ‘Ultra-Poor’ Families Is Paying OffRead More

Be the change

Scroll to Top