A poverty-free India, within our lifetime.

We are an action institute that works with governments, markets, and civil society to build resilient livelihoods for all.

Over 364 million Indians live below the poverty line. At The/Nudge Institute, we believe that it is within our collective means to ensure that every Indian lives a life with dignity out of poverty. We work to create livelihood opportunities at scale, and in doing so, build resilience in society to withstand economic shocks.

Our Approach

Design Effective Solutions
Work with communities to develop impactful models

Demonstrate Impact on Ground
Drive adoption and establish evidence of impact
Foster Implementation at Scale
Address ecosystem barriers and proliferate the model

Media

Testimonials

"We are excited to partner with The/Nudge on The Indian Administrative Fellowship to support implementation of large-scale government programs that will create significant and sustainable impact"

Punit Goenka

Managing Director & Chief Executive Officer,Zee Entertainment Enterprises Limited

"The/Nudge Centre for Social Innovation has attracted some of the best innovators entering the social sector, and we are excited to discover such talent and support their aspirations."

Roopa Kudva

Partner and Managing Director,Omidyar Network India

"Asha Kiran is a forward step in bringing a ray of sunshine in the lives of 5 lakh people, living on the margins of society.  It's strategic roadmap is sure to help India’s transformative journey to inclusive growth and our collective vision of freedom from poverty, in the not so distant future"

Mrs Rajashree Birla

Padma Bhushan and Chairperson - Aditya Birla Centre for Community Initiatives and Rural Development

"The demographic dividend is one of the biggest opportunities but is also a big challenge. We need more projects like The/Nudge to succeed and speed"

Nandan Nilekani

Cofounder and Chairman, Infosys & Founding Chariman, UIDAI (Aadhaar)

"Facebook Pragati with The/Nudge  Centre for Social Innovation is committed to empowering women set-up and grow their businesses and contribute to making the country economically and socially stronger."

Ajit Mohan

Vice President and Managing Director, Facebook India

"Talent, capital, and innovation are essential for job creation and urban livelihoods for the underprivileged. I am impressed with the rigor of The/Nudge team and their ability to draw talent and capital to promote nonprofit social entrepreneurship."

Joseph A McGrail Jr

President,State Street Foundation

"The success of an organization can almost always be attributed to the quality of its people. With a leadership team that combines years of experience executing large-scale projects in business and in non-profit social enterprises, The/Nudge has what it takes to achieve success in its journey to alleviate poverty at scale.”

Bill Rodriguez

Former Managing Director,DRK Foundation

Partners