we exist to alleviate poverty, sustainably and scalably

we exist to alleviate poverty,
sustainably and scalably

the toughest
challenge India
faces today

364 million people
in poverty

needs the best
of India's minds
to join hands

The/Nudge Foundation is a collective of some of India’s brightest entrepreneurs, leaders and change-makers, tackling the greatest human development challenge of our times - poverty.

The/Nudge foundation eradicating poverty

impact streams

Centre for Skill Development & Entrepreneurship

we enable underprivileged youth to lead flourishing lives

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Centre for
Social Innovation

we nudge talent to solve for India’s biggest problems

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Centre for
Rural Development

we enable families to come out of extreme poverty

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1 million

lives impacted







our partners

asian development bank
Kalaari Capital

in the news

spirit of

spirit of THE/NUDGE

spirit of The/Nudge is about our beliefs, ways of working, understanding our roles, making decisions and taking action.

  • honesty towards our purpose
  • focused on scale
  • continuous innovation
  • impatience towards our goals
  • empathy towards others

"The success of an organization can almost always be attributed to the quality of its people. With a leadership team that combines years of experience executing large-scale projects in business and in non-profit social enterprises, with a willingness to push boundaries every day, and a passion to deliver results on the ground, The/Nudge has what it takes to achieve success in its journey to alleviate poverty at scale.”

Bill Rodriguez,
Managing Director

"I'm really excited to see The/Nudge Gurukul program evolve into one of the most innovative and immersive skill training projects in India. The need of the hour is to provide a holistic end-to-end intervention to tackle poverty, and the Gurukul program addresses this need by adopting a unique model to create deep impact in the lives of underserved youth. So glad that Mphasis was able to support The/Nudge from the very start of this journey."

Dr. Meenu Bhambhani

Dr. Meenu Bhambhani,
Former VP & Head - CSR

Having interacted with the students on multiple occasions, the change that The/Nudge Gurukul program brings about in each of them is very evident and visible. The team’s quality and their dedicated focus on continuous improvement is a significant reason why the program is turning out to be one of the most efficient and effective programs in the skill development space today. Wells Fargo is proud to be a partner!

Prakriti Panwar Massey

Prakriti Panwar Massey,
Former Head - Corporate Sustainability

What's really interesting for me is the innovative approach that the Gurukul program has adopted in creating not just a skill training program but a program that prepares youth for life. Really happy with the depth of thinking that goes into each aspect of the intervention right from Admissions all the way to Life/Guard, their alumni support program. Innovation is at the center of everything that we do at Cisco, and partnering with The/Nudge Gurukul program strongly aligns with that spirit.

Murugan Vasudevan

Murugan Vasudevan,
Head - South Asia

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a change?

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