Digital Microwork Challenge

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Prize Purse of

₹6.5 Cr

Powered by

Prize Purse of

₹6.5 Cr

Women: The Key to India’s Economic Aspirations

India’s demographic dividend cannot be realised without women’s participation in the workforce. It’s true, over the years, we have made several strides in the right direction. Yet, we still have much ground to cover, if we want to create a world where women break gender barriers, harness their innovative spirit, and realise their economic potential.

Building the Future of Women in Work

Activating fractional employment

Redefining work for women through fractional employment as a pathway to increased labour force participation

Invigorating entrepreneurship avenues

Unlocking the growth potential of women-owned enterprises through digital commerce infrastructure

Breaking barriers to labour markets

Targeting bottlenecks that inhibit the supply of women to labour markets

Platform jobs

Home based businesses

Care

Digital microwork

Microfranchises

Domestic work

Agri-allied solopreneurs

Mobility

Digital access

The challenge lies in addressing multifaceted economic, social, and cultural barriers, and implementing work entrepreneurship models that improve the economic outlook for women across demographics.

Building the Future of Women in Work

Activating fractional employment

Redefining work for women through fractional employment as a pathway to increased labour force participation

Platform jobs

Digital microwork

Invigorating entrepreneurship avenues

Unlocking the growth potential of women-owned enterprises through digital commerce infrastructure

Home based businesses

Microfranchises

Agri-allied solopreneurs

Breaking barriers to labour markets

Targeting bottlenecks that inhibit the supply of women to labour markets

Care

Domestic work

Mobility

Digital access

The challenge lies in addressing multifaceted economic, social, and cultural barriers, and implementing work entrepreneurship models that improve the economic outlook for women across demographics.

Our distillation summary offers valuable insights into the future of women in work.

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200
Million

women do not step out of the home even once

30
 Percent

women have expressed interest in employment

Activating fractional employment through Digital Microwork

What is the Challenge?

Married women in India are fighting an uphill battle to gain employment. Time poor and restricted within their domicile, they face structural and social barriers to job markets. New work models that can co-exist with current constraints can unlock job access for millions of India’s homemakers.

What are we focusing on?

Digital microwork refers to small, discrete tasks that are distributed to a large pool of workers via online platforms. These tasks can be completed quickly with minimal skill requirement, and are uniquely suited to tap into India’s 160 mn strong homemaker talent pool.

Work from home friendly

Time flexible

Easy multitasking with childcare

Gateway to more productive employment

What are we doing?

Mphasis and The/Nudge Prize are launching a grand challenge with a prize purse of INR 6.5 Cr to discover digital microwork models that can provide gainful employment at scale.

Solve for Women, Solve for India!

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